Instant noodles were first introduced into the Indonesian market in 1969. Indofood is one of Indonesia's largest pre-packaged food companies, and was founded in 1982 by Sudono Salim, a Chinese Indonesian tycoon that also owned Bogasari flour mills. Indomie instant noodle brand was first launched in 1982 with Indomie Kuah Rasa Kaldu Ayam (Chicken stock) flavour, followed by Indomie Kuah Rasa Kari Ayam (Chicken curry) flavour. In 1983 Indomie launched its first dry (served without soup) Indomie Mi Goreng variant, which quickly become popular in Indonesian market. Indomie has become a household name for instant noodle in Indonesia, and accounted for around 70 percent of instant noodle market shares in Indonesia. Indomie has won several awards, among others are Indonesia Best Brand Award (IBBA), The Most Effective Ad, Indonesia Consumer Satisfaction Award (ICSA), and Indonesia Best Packaging Award.
Indomie is a form of instant noodle spiced for the Indonesian palate. The most popular flavour is Indomie Mi goreng, followed by Indomie Soto Mie (Noodle Soto flavour), Indomie Ayam Bawang (Onion Chicken), Indomie Kari Ayam (Chicken Curry), Indomie Kaldu Ayam (Chicken stock) and Indomie Ayam Spesial (Special Chicken).
